We teamed up with branding agency Blue Serif to create a pair of cinema idents showcasing Sony’s 4K dual projection system, Finity.

Our goal was to demonstrate the crystal clarity, high brightness, and rich contrast capabilities of Sony’s projector solution, while encapsulating the core theme, Experience every drop of cinema magic.

Keep an eye out for them in Vue Cinemas across the UK and Europe.

We directed the sound design to work in synergy with the visual interplay, amplifying the picture clarity and depth.

The audio mix was created specifically for Dolby Atmos, placing you inside an immersive dome of sound that flows around you in the cinema.